How to Effectively Use Facebook to Get More Traffic?

There are so many different strategies you can use to leverage traffic from Facebook. We will briefly focus on each of the parts of Facebook you can use to funnel traffic to your own online properties. You might want to focus on just one of these avenues first and then move on to others as you build your confidence with the platform.

First, it is important to remind yourself and keep in mind that Facebook is one of the most heavily trafficked websites in the world. It’s become a way of life for many people. They wake up in the morning and check their Facebook newsfeed– repeating the process several times per day.

People in your niche are interacting with one another and other authority figures right now. You may as well step into that avalanche of traffic and direct more of it toward yourself or they will be taking away valuable potential customers from you.

Pages: You can get traffic by starting a Facebook page. Your page can be specifically about your brand or company.

A really effective strategy is to create a page about a topic that’s really interesting and enticing or exciting for people in your niche. It’s not brand-specific as far as the title, but it’s going to attract “likes” from people who aren’t already familiar with your brand and wouldn’t like the page otherwise.

Groups: This is an excellent Facebook strategy and more and more businesses are establishing their brand by setting up their own groups. Why? Because people love to be part of a group.

You can create a group that’s related to a hot topic or need within your niche. People can freely join this group to share information, learn, interact with one another, and even get personal help from you.

You won’t directly advertise to your group much, but this will grow your authority and eventually give you direct access to hundreds or even thousands of highly targeted followers you can get into your funnel away from Facebook as well as on.

Profile: You won’t do much if any, advertising on your personal Facebook profile. In fact, you’re not allowed to. But, you can still share information from your page, link to your blog, and so on. This is only important if you are “friends” on Facebook with people in your niche. Otherwise, don’t include this as part of your strategy.

Ads: Facebook has a wonderful paid advertising system. It’s even more targeted than Google Adwords. You can run ads to an extremely targeted and narrow group of people right on Facebook, giving you an incredible return on your investment.