Need More and Better Content in 2017?

Check Out These 7 Tips

Now that we all know that terrific content is necessary moving forward in 2017 and beyond, the question then becomes how do we implement this with the time and talents we have at our disposal?

We need to do this, remembering of course that the landscape for content marketing at present demands quality, and somewhat more extensive work, which means that planning and leverage are two key elements we need to embrace.

So let’s dive right into what you need to consider when working on your content marketing planning.

7 Tips for content marketing planning in 2017

• Video – It’s been said most every year for quite a while, but video simply refuses to back down. It will experience another surge in growth this year and is a perfect vehicle for delivering content. Make it your business to either start or expand your video marketing footprint this year.
• Utilize and expand your social media – Social can do many wonderful things for content marketing, Not only does it inform you well about what your audience is thinking about, it is an ideal vehicle for promotion and reach.
• Look back at 2014 – Take a trip down memory lane and see what worked well for your audience in 2014. This can easily be done by looking at site analytics and customer comments, to see what struck a chord last year.
• Ask the horse’s mouth – Ask your audience directly what they like or want to see, through the use of a poll, quiz, contest or survey. Bribe them if necessary!
• Repurposing your best content – Take popular pieces of content and repurpose them for different media. For instance, slice up a good post on social media posts, videos, Tweets and even memes.
• Content Curation – Curating awesome content from other sites is a good way to import great content, gain authority and provide value for your readers.
• Try something new – There are surely forms of content you’ve yet to try that your audience might find interesting and informative. This could possibly include podcasts, image directories like Pinterest and Instagram, or more. Don’t be afraid to experiment!