What to Include in your Marketing Plan for 2017

If you’ve not yet devised your 2017 marketing plan, don’t despair, there is still time, but the earlier you get on this, the more effective it will have for your business this year.

Knowing the direction we’re headed is always a good idea, and with something as many-headed as an online business, organization and a clear plan are a must.

But what specifics are you going to include in your marketing plan for 2017?

Let’s take a look at 5 ideas to help spur your thinking and perhaps become a part of the plan.

5 Possible pieces of your 2017 marketing plan

• A content marketing campaign – Content is still the order of the day, and producing new and fresh content should be a major part of your plan. Of course, this can take several forms and doesn’t have to be only web pages or blog posts, though those are great. Repurposing your existing textual content for other uses is a great way to leverage your efforts easily.
• Get into the video if you haven’t already – If you have, get further involved! This is a visual Web, and people would rather watch than reading, sad to say. You need to give them what they want, so make sure video and visual content play a significant part in your 2017 plan.
• Check out your SEO – If you are not obtaining the organic search rankings you are after, it may be time to either do some SEO yourself, (if you are able) or hire it out to someone who knows how. This can pay dividends for quite a while moving forward.
• Find other sources of traffic – Make it your business to look into other forms of web traffic, and start using them. Simply putting all your eggs in the Google basket has never been wise, and considering that there are numerous great traffic sources available, now is the time. Perhaps it’s time to finally get into paid traffic as well this year.
• Build more products and diversify your line – Could this be the year you add a product or two into your business? If so, this too will require loads of planning, and most certainly needs to a part of your annual plan, as it will demand lots of time and effort to get this done.