Have you ever wondered why some landing pages work and others do not- Much of it is related to properly optimizing them to an extent where they not only do better in terms of search engine results but also paid traffic. As well as the buyer psychology that makes it far more likely that a reader will actually take you up on your deal.

The obvious answer is, yes you would.

Let us take a look at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.

5 Tricks for Optimizing Landing Pages

• Concise and to the point – Normally a landing page has one distinct intent that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to stress benefits and important information. Use clear, robust calls to action that leave no doubt what the reader needs to do next.
• Choose your words properly – Include your main keywords and lead your reader to the motion you want them to take. You have confined space and time here, so the economy is the word of the day. Try and use the most robust language you can.
• Do not ignore standard SEO – Items like title tags, descriptions and keyword intention also really make a difference with landing pages and can help them rank in Google’s search results. Moreover, by utilizing excellent on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
• Test several iterations – Be sure you test various versions of your landing pages for headlines, images, and color, among other things. Although it can take additional time, it is an easy way to seriously maximize your earnings!
• Use social proof and trust evidence – If you can squeeze in customer feedback, go ahead and do so, and trust seals and badges are also valuable. Every bit of trustworthiness you can add will help you.