Press Release Marketing:

Printed Material Is Still Effective

Even with online technology providing plenty of marketing methods, you very likely still see fliers in your mailbox or on local community boards. This is because it doesn’t matter what you think of classic marketing, printed material is still effective.

A simple flier, for example, is often printed at a low cost and distributed around the local targeted area. It should also be noted that business cards are an additional form of printed marketing material that works magic. The truth is, for every 2,000 business cards passed out, a company’s sales boost 2.5 percent. Point being: print works.

Develop Press Releases

Although everything that happens in your business may not be newsworthy, some events definitely qualify. Are you currently offering a Veteran’s Day discount for current and former service members? Write up a press release. Planning a sale to celebrate an expansion? Local journalists may believe it is deserving of the newspaper. Even better, local newspapers will most likely publish these stories in the paper and online.

Engage in Guerrilla Marketing

Guerrilla marketing is a strategy for marketing your organization that is outside of the conventional methods. It is often thought that this is only successful if it is so extravagant that people must notice it, but the good news is, this is simply not the case. Anything from leaving a branded pen at the local bank to using different color Post-It notes to create a mural can be successful if it gets people to pay attention.

There isn’t any question that marketing and advertising have moved primarily over to digital media, but that doesn’t mean older technique are unsuccessful. Provided that you get people’s attention you have a successful marketing strategy, no matter the platform.