3 Enormous Content Marketing Mistakes That You Are Doing

Blogs, articles, and whitepapers, are some of the most powerful pieces of content but that doesn’t mean that you should avoid other platforms. Videos are also highly effective marketing tools, and depending on your audience, you may even get value from podcasts and slide presentations. If nothing else, do not neglect video which is expected to dominate 64 percent of all marketers’ strategies one day.

• Focusing Too Much on Yourself

It seems second nature for a business to focus on itself when marketing to others, however, this should not be the principal aim when it comes to content marketing. Consumers enjoy inventive content because it is very helpful. In fact, 90 percent of potential clients find custom content useful. Therefore marketers must focus on providing value instead of saying “Look at us, we are great!” Instead of selling your customers, try showing your customers why the product or service will make their lives a lot easier and they, in turn, will ask to buy it.

• Leaving Out Calls to Action

Just because you are trying to offer appeal more than a “Buy Me” vibe in content marketing, it does not mean you ought to neglect your sale entirely. Upon having provided the information the buyer values, always add a call to action at the end that would interest them given the content they read. Be sure it flows perfectly, though. “Buy Now” does not flow well from informative content.

• Focusing on Only One Format

The written word is an amazing thing, but it mustn’t be the only tool doing work in your content marketing plan. It is fine if the majority of your time is spent with blogs and articles, but do not forget videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. Regardless of anything else, at least utilize video, which is predicted to dominate 64 percent of marketers’ strategies in the future.

Don’t little flaws destroy your entire marketing strategy? The good news is, the most common mistakes are often preventable.