Avoiding These Email Marketing Mistakes is Important

A recent study found that 73 percent of marketers make email marketing a core method when advertising their company. Which means that, as opposed to what the naysayers believe, email marketing is alive and well. It can be an extremely effective way of getting to customers and boosting sales, but that is only if some common errors are avoided.

• Making It Difficult to Unsubscribe

Have you ever tried to unsubscribe from a contact list only to find that the corporation makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see the further correspondence. This makes major email providers believe that you are spamming people, and this could lead to your marketing messages going directly to spam folders just about everywhere.

• Inconsistency isn’t a Strategy

Companies that do not set up a consistent marketing strategy are losing the race before they can get started. Customers should be aware that something is always happening. Do not send so many emails that it is frustrating, but certainly, have a weekly or bi-weekly newsletter.

• Not Testing Out Emails

Marketing messages really need to be tested before they are shipped to customers. This way, if there are graphic or formatting errors within a message they can be adjusted prior to being viewed by actual customers. Send test emails to several servers, like Outlook, Gmail, and Yahoo, to determine the formatting that the recipient will see on their end. In this way, you know your final product looks professional and is truly sending the appropriate message.

Recent research found email marketing accounts for nearly 7 percent of customer acquisitions. Don’t let your numbers lag by making avoidable errors.