Here are some tools:

1. Today, digital marketers have their concentrations keenly fixed on knowing how social media run their business. ROI, revenue, and results are all observed and acquired about by a digital marketer and they’re here to stay.

2. More often than not they encounter obstacles on this method. One is that they’re not succeeding in understanding metrics, ROI, and analytics at the back of their marketing efforts. Next is that they’re putting more effort in optimizing their social media expenditures due to the lack of on-time and real-time reporting.

3. This gives the impression that marketers have been struggling a whole lot and concluded that social media equates expenses, not an investment.

4. Like anyone who’s into concise, clear-cut marketing report you look into your Google Analytics reports regularly and wonder where is your website traffic really coming from.

5. Not being able to wholly and honestly address such questions with necessary data can negatively impact your execution, and this is where dark social cues in.

6. In other words, dark social was coined and defined by Alexis C. Madrigal as the sharing activity that happens through URL copy and paste on other channels but which hugely and constantly untracked by Web Analytics programs.