Learn How to Be More Engaging with Your Facebook Business Page

These days it’s not enough just to have a Facebook business page: you need a vibrant, memorable, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you going to get this done? Doesn’t your business already swallow every free minute of time from your life as it is?

Fortunately, there are some easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that hard to implement. Let’s take a look at a few of these.

5 Simple tips to make your Facebook page more engaging:

• Use memorable visuals:

From your cover photo to the imagery you use in posts, work to employ original, imminently shareable choices. Strive to make every image one you would share yourself.

• Use call to actions in your cover photo:

A recently available addition to your arsenal is the ability to add one of 7 different calls to action into your cover image. Often this can be useful to encourage actions and engagement.

• Optimize your page descriptions and About sections:

This is your opportunity to tell the world about you and your company. Don’t waste it! Make sure to include links to your other web properties, along with giving a clear picture of who you are and what you’re about.

• Publish often:

If you don’t care enough to come around often, neither will anyone else. You should always be publishing often and cross-promoting with other social channels. Consider using paid ads on posts that get interested; as this can increase your fans exponentially.

• Answer people:

If there are queries, comments or inquiries made by your followers, ensure that you respond to them immediately. You should never leave them in the lurch. Giving them a feedback as soon as you can tell them that you are still listening and encourages them to visit your page often.

When it comes to engagement the job is ultimately quite simple. Be there to answer, encourage and inform your fans. Nothing less will do.