Big brands such as Maggi and Red Label are losing market share; Small brands like Ching, Yippy are in advantage

Market leaders in the FMCG food segment, such as instant noodles and tea, are losing ground to smaller brands in tier-2 and tier-3 cities. Digital bookkeeping app OKCredit reported in its report that small brands such as Chings, Yippy, Top Remain and Waugh Goat benefited from a slight decrease in market share of top brands such as Maggie and Red Label.

Parle is India’s favorite biscuit brand

According to the report, Parle is India’s most preferred biscuit brand, followed by Britannia and Sunfeast. Britannia dominates Bihar, Delhi, North-East and Southern states. Red Label is the most popular tea brand, followed by Tata Tea and Taj Mahal.

SMBs (small and midsize businesses) are rarely part of mainstream negotiations, even though they make a significant contribution to GDP. The report is mainly based on the payment methods used in three major areas- Telecom, FMCG and neighborhood stores. A large base of mobile recharge merchants provides OKCredit with a pre-paid user behavior, operator wise deep testing.

Despite being the market leader, the hold of Jio in Goa-Kerala is less

While Jio is a Pan India leader, it has not been able to win the markets of Goa and Kerala where Vodafone Idea still tops. Similarly, Airtel has made significant progress in tier-3 cities in terms of 2G upgrade, as per the report.