Men are liking OTT more than women, more number of youths are watching

The corona epidemic has also changed the way of entertainment. The statistics related to the entertainment world of the last two years show that the number of viewers of OTT is increasing tremendously in the country. Delhi has the highest number of 97 lakh viewers every month in the country, entertaining itself through the OTT platform. While Mumbai has 93 lakhs and Bengaluru has 87 lakhs OTT viewers. The age group of 22 to 30 years is the largest number of people who pay for entertainment on OTT. Whereas urban viewers and men watch the most video-on-demand subscription (SVOD) content.

According to the Ormax OTT Audience Report 2021, Mumbai-based consulting firm Ormax Media has surveyed a sample of 12,000 people from May to July 2021 across the country. In which the viewership of video streaming was assessed for the first time in India. It was revealed that these days there are a total of 353 crore monthly OTT viewers across the country.

The report revealed that online dramas and series watching are the trendiest among viewers and there are more than 60 OTTs in India in this segment. OTT revenue was Rs 5,500 crore in 2018 which increased to Rs 10,700 crore in 2020. There are an estimated 4.07 million OTT viewers who pay for video-on-demand subscription (SVOD). Whereas such viewers who did not subscribe to OTT but they are viewers of OTT through their family members or any other acquaintance, such people are about 6.98 crores. Their share in the total OTT audience of the country is about 31 percent.

In this report, the number of viewers watching OTT is divided into four parts. This includes paying subscribers on OTT 11.7 percent; non-paying OTT subscribers who watch paid content 19.8 percent, subscribers who watch content with ads 44.9 per cent and viewers who only watch videos on YouTube and social media are 23.8 percent.

Of all these four segments, the male and urban audience are the largest. Those who watch more video-on-demand subscription (SVOD) content. In contrast, the AVOD (advertising video on-demand) and YouTube and social media segments have less than one million such viewers in rural India. Maharashtra has the largest number of SVOD viewers. It is followed by Andhra Pradesh and Telangana and then Uttar Pradesh-Uttarakhand has more paying customers.