DS Group Launches First NFT ‘A Dream In A Million Metaphors’, Did This Work On 93rd Foundation Day.

DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) Group with a strong presence in Indian and International markets. DS Group was established in the year 1929. Its 93rd Foundation Day is being celebrated this year. With an aim to set a benchmark across the globe, the group has celebrated this golden occasion like an era. To mark this auspicious occasion, DS Group has launched its first NFT taking forward the unique ideas of its founders Shri Lala Dharampal Ji and Shri Satyapal Sugandhi.

Titled ‘A Dream in a Million Metaphors’, this NFT contains a total of 93 exclusive images, which beautifully depict the rich legacy of the founders of DS Group. With an aim to bring alive each of its historical moments, DS Group has created the Web 3.0 microsite, which perfectly captures the unique story of the group.

Shri Lala Dharampal ji, a resident of Karnal, had started a splendid business journey with a perfume shop in Chandni Chowk, considered the center of attraction in Old Delhi. Following in his footsteps, his son Shri Satyapal ‘Sugandhi has taken the business to new heights and made it famous all over the world.

Some of India’s favorite brands like Rajnigandha, Catch, Pulse, Pass Pass, Tulsi, Rajnigandha Silver Pearls, Birthright, BABA, Ksheer, Nature’s Miracle etc as well as many big brands in the luxury retail and hospitality sector, like Manu Maharani, Namah, Uncafe, Le Marche and L’Opera via D.S. The group has carved a niche for itself. DS Group believes in creating excellent products with ethics and values.

Speaking on the occasion, Mr. Rajeev Kumar, Vice Chairman of the Group said that “We have always run our organization on the principles of our founders. Their commitment to quality and innovation continues to inspire us even today. These NFTs are our memento. It is a wonderful tribute to our founders, of the values ​​of the founders, their ideals, which we want to convey to the common people through this new technology.

Speaking on the occasion, Mr. Rajiv Kumar, Vice-Chairman, Group, said, “We have always run our organization on the principles of our founders. We take inspiration from their commitment to quality and innovation even today. This NFT is a memento of ours. It is a wonderful tribute to our founders, of the values ​​of the founders, their ideals, which we want to convey to the common man through this new technology.”