Tata-Bisleri Deal: Tata Group will buy stake in the company that sells bottled water, here is the complete plan.
The Tata group is now planning to buy a stake in Bisleri International, the largest bottled drinking water brand. According to media reports, the Tata Group has offered India’s largest packaged water company Bisleri, which is owned by Ramesh Chauhan, to buy a stake in Bisleri International.
What is the complete plan of Tata Group?
According to media reports, the Tata group is showing enthusiasm for the packaged drinking water business and has offered the company to buy a stake in Bisleri. Tata is taking this step to gain a foothold in the entry level, mid-segment and premium packaged drinking water category. Hopefully this decision will help the company to do so. The entry into this business will enhance Tata’s network of retail stores, chemist channels, institutional channels, hotels and ready-to-go market. Let us tell you that apart from restaurants and airports, Bisleri Mineral Water is also a leading brand in the business of bulk water delivery. Let us tell you that the consumer business of Tata Group is very big.
Big brands like Tata Pass Starbucks Cafe and Tetley Tea already exist
This company operates Starbucks cafes. Apart from this, the company has brands related to Tetley tea, 8 o’clock coffee, souffle cereals, salt, pulses. At the same time, Tata Group is involved in the bottled water business under the Nourishco brand. Now the group is looking to expand its bottled water business by acquiring Bisleri.