Norton launches Norton AntiTrack in India, from mobile to laptop will be safe.

Norton LifeLock (Norton), a well-known company of cyber security and antivirus, has introduced the new online privacy Norton AntiTrack in India. Norton AntiTrack provides complete security to users in the online world. Third-party companies and websites track consumers’ online searches and collect their personal data. Norton AntiTrack lets people control whether they want to leave a digital footprint or not. Norton AntiTrack also blocks cookies.

Norton AntiTrack has been introduced as a browser extension, although at the moment it is only for MacBook and Windows, but its mobile app version will also be launched soon. According to the company’s claim, if Norton AntiTrack is installed in your browser, then even social media sites will not be able to track you and you will not see any kind of advertisement.

Commenting on its launch, Ritesh Chopra, Director, NortonLifeLock, said, “While there are tons of online privacy tools available, most companies track us. According to our research, large trackers account for nearly two-thirds of all online users’ browsing history. I know. Every week, customers are exposed to 177 different types of trackers. Of these, 84 per cent are encountered during the first 12 hours of going online.”

In the online world, users are being tracked every day with the help of cookies, fingerprinting (your identity in the Internet world) and profiling technology. These data are used for cyber fraud. Apart from this, this data is also used in marketing. According to the 2022 Norton Cyber ​​Safety Insights report, four out of five Indians surveyed (82 percent) believe they are more aware of their online privacy than ever before and 86 percent are even more concerned about protecting their privacy. want to do things. Nearly half (47 per cent) believe it is impossible to protect privacy. Norton Labs research shows that no matter how many trackers you encounter at the end of the week, most of them know about you within hours of browsing.

How will Norton AntiTrack work?

According to the company’s claim, if you are using a browser that has Norton AntiTrack installed, then your tracking in the online world will be very difficult. This software will prevent any site from taking your data and profiling you.

Norton AntiTrack can block all types of tracking. It also blocks cookies. In such a situation, when you visit a site, it gets your system information, location, social media account information in the form of cookies, but Norton AntiTrack blocks it and also eliminates your browsing history.

Apart from this, the company claims about Norton AntiTrack that you will get fast browsing experience. Using the algorithm to avoid webpage breakage helps to block the tracker before the webpage is loaded, which means that the webpage will load faster.

Tracking Dashboard: This enables tracking and tracking of third-party attempts to track, and rank them by threat.

Norton AntiTrack is available for Mac, Windows 10 and Windows 11 (except Windows 10 in S Mode and Windows running on ARM processors) and works on Safari, Google Chrome, Mozilla Firefox and Microsoft Edge browsers. The company has not given any information about the price of Norton AntiTrack at the moment.