Haldiram and Bikaner will get tough competition, now this famous company has entered the snacks segment.

Competition is going to increase in the snacks segment. Actually, Rajdhani Besan has expanded its product portfolio. Keeping in mind the changing food habits and needs of the consumers, the company has announced its entry into the snacks segment. Till now Rajdhani Foods is known for its products like Rajdhani Besan, Sattu and Chana Dal. Under the new product expansion, Rajdhani Foods has come up with a variety of options for all age groups. The new category comprises two segments – Healthy Breakfast and Snacking.

Special emphasis on pack and process

The Healthy Breakfast range includes Low-Cholesterol Corn Flakes, Trans-Fat Free Choco Flakes and Fibre-Rich Instant Oats. Similarly, the healthy snacking range includes Roasted Chana, Protein Rich Makhana and Bleach Free, Non-Sticky Sabudana. Rajdhani claims that fresh and natural ingredients are used in all its products. These are hygienically packed and processed by modern equipments, so that there is no impurity left in them.

Increased demand for healthy breakfast

Chetan Jain, Director, Rajdhani Foods, said that post-corona the demand for nutritious and healthy breakfast has increased as people have become more aware of the ill-effects of unhealthy food. However, due to the busy lifestyle, many people skip breakfast, as they do not have time to prepare nutritious and healthy breakfast. That’s when our nutritious Sortex-Clean range of fibre-rich, chemical-free breakfasts and snacks will provide them with a convenient option. According to the company, new products will be launched in the market in a phased manner. In the first phase these products will be available in Delhi-NCR and other metros of North India. After this they will be made available in smaller cities. In the next few years, these will be available even in the smallest general stores.