Reliance launches fashion brand AZORTE in this city of Delhi-NCR, know details.

GURUGRAM: India’s largest retailer Reliance Retail today launched the fifth store of its premium fashion and lifestyle brand, AZORTE, at Aeria Mall in Gurugram. Azort brings to you the latest international fashion for the customers of Delhi-NCR. Along with this, customers will also get a great tech enabled buying experience. This AZORTE store is a multi format store spread over 22,000 square feet. AZORTE is a smart store where technology is reflected in every step of the shopping process.

Azart Store Focusing on the customers the most while meditating

Customers are placed at the heart of Asort store design. To attract customers, various technologies including fashion discovery station, self checkout kiosks, mobile checkout, smart trial room have been used in this store.

These facilities are available at the new store

RFID means an interactive screen specially placed in the store. With the push of a button, shoppers will get access to a virtual styling assistant, smart fittings and a host of other products. Instead of queuing up at the checkout counter, customers can also choose the option of self checkout.

The company also has an online store which customers can visit at azorte.ajio.com.

The retail venture of Reliance Industries has been continuously expanding its business for some time now. The company has recently signed important agreements with many big brands. The Mukesh Ambani-led company is constantly making efforts to further strengthen its presence in the retail world in India.