Make in India will make 20 lakh TV every year.
After smart TV and AC, the tech brand Thomson is now going to enter the laptop segment very soon. Avneet Singh Marwah, CEO of Thomson brand licensee SPPL in India, explained in detail about the strategy and expansion of the Thomson brand while giving information about the future plans of the company. Let’s take a look at the highlights of the interview.
Thomson Laptop will come after TV
Avneet Singh Marwah has told that Thomson is now going to enter the laptop segment as well. Very soon the first Thomson laptop will be launched in India. Regarding the price range, Singh has told that his laptops will be very aggressively priced, whose price will be kept very low. He also added that Thomson laptops will be available in every price segment in India and the company will launch a complete range of laptops from the very beginning.
According to Marwah, the company will make laptops for every category, in which the price will be kept low, but at the same time there will be no compromise with technology and performance. The most important thing that Avneet told is that in the laptop segment, Thomson is going to step into the gaming laptop segment from learning level, entry level and productive level laptops. He said that it can be used by everyone from beginners to expert users.
Thomson’s position in the Indian market
Thomson (SPPL) currently commands 12 to 13 per cent market share in the online television market. On the other hand, if we talk about the total market share, it is now close to 4 percent. According to Avneet Singh Marwah, by the end of this year, the company’s target is to increase the online market share to 20% and the total market share to 6 to 7%. As far as achieving the new target is concerned, he further said that the demand and sales of the company’s smart TVs are increasing every month and achieving this target will not be difficult.
Some Chinese companies are ready to withdraw from the TV segment
Avneet says that it is not easy to survive in the TV segment. The competition is huge. As far as Thomson is concerned, we are fully prepared. While the demand for Thomson televisions is increasing in Tier-2 and Tier-3 cities as well as in rural areas. On the other hand some Chinese brands who initially launched TV by showing aggressive marketing but could not do anything even in 2-3 years and are now ready to go out of TV market. We have also got the benefit of this. According to Marwah, Thomson TVs have already been preferred due to the reasonable price, whereas when some companies are not out in the market, the company will also benefit from the reduced competition.
