Amul Milk: Amul milk will be popular in America also, preparations to sell ‘fresh milk’
New Delhi: There is no dearth of fans of Amul’s fresh milk i.e. bagged milk. But till now its availability was only in the country. Amul’s fresh milk will be available outside India for the first time. Actually, Gujarat Cooperative Milk Marketing Federation (GCMMF) has made preparations to send it to the American market. For this, the federation has partnered with Michigan Milk Producers Association (MMPA) of America. Has compromised.
What is the agreement
According to GCMMF Managing Director Jayen Mehta, Amul will offer four varieties of fresh milk in the US market within a week. These include Amul Taj, Amul Gold, Amul Shakti and Amul Slim n Trim. The aim of this initiative is to meet the needs of the Indian origin and Asian population.
This milk will be available for the first time outside India
GCMMF says that the organization has been exporting dairy products for many decades. But, this is the first time that he is offering fresh milk outside India. For this, an agreement has been signed with the 108 year old Michigan Milk Producers Association. There MMPA will be responsible for collection and processing of milk and GCMMMF will brand it as Amul Fresh Milk. This organization will also do its marketing.
Where will Amul milk be sold in America?
Mehta says that there is a significant number of Indians in major cities of America like New York, New Jersey, Chicago, Washington, Dallas and Texas etc. Also, many people of Asian origin also live there. Amul Milk is already present in his mind. As soon as they see Amul Taj, Amul Gold, Amul Shakti and Amul Slim n Trim in the market, they will be able to connect with it.
