Sachin Tendulkar has taken up the bat in this business, the plan to hit sixes on top brands with the experts is ready!
Sachin Tendulkar, known as the God of Cricket, is in the mood to bat fiercely on the business pitch. He is going to launch a sports athleisure brand along with former Swiggy stalwarts Karthik Gurumurthy and Karan Arora. It will manufacture and sell sports goods. According to ET report, Sachin and a venture fund named Whiteboard Capital have together formed a holding company named SRT10 Athleisure Private Limited. According to the report, Sachin and Whiteboard Capital are on the board of directors of this company. This startup may soon raise money from a big venture capital fund. According to sources, Sachin will not be limited to just brand endorsements, but he will also be actively involved in product development along with his colleagues.
Preparations to compete with big brands like Nike
This brand is preparing to compete with big brands like Nike. Its special feature will be that this brand will provide products at affordable prices. Also, this brand will also focus on local manufacturing, which is in line with the government’s ‘Make in India’ policy. The startup is planning to launch products related to sports like cricket and badminton soon. However, Gurumurthy refused to comment on this new venture.
Demand for sports goods has increased in the country
In today’s time, the demand for sports goods and awareness towards fitness is at its peak in the country. Shoes have the highest share of about 60% in the sports goods market. After this, 30% of the sales are of clothes. The rest of the sales are of accessories. This new step of Sachin further strengthens the growing trend in which celebrities are starting their own businesses. Some of these have already been sold for a huge amount. In India, cricketer Virat Kohli is a shareholder in Universal Sportsbiz Private Limited (USPL), which runs the Rogan brand. Kohli has also launched a product range called ‘One8’ in collaboration with Puma. Other celebrities like MS Dhoni and Deepika Padukone have also invested in startups.
