‘Tira’ launches luxury beauty store at Jio World Plaza
Reliance Retail’s beauty retail chain ‘Tira’ today launched its luxury flagship store at Jio World Plaza in Mumbai. Spread across 6200 sq ft, the flagship store comprises 15 shop-in-shop boutiques of prestigious, global brands such as Dior, Estee Lauder, Yves Saint Laurent, La Mer, Prada and Valentino. The store also houses ultra-luxury skincare brand – Augustinus Bader, which is exclusively available at the Tira store.
Speaking at the launch of the flagship store, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Tira is redefining beauty and luxury in India. It will offer a unique experience with world-class brands and signature service.
Store Features
Our Tira flagship store at Jio World Plaza is intricately and beautifully designed to inspire, bring everyone together and bring about change. We are ready to take our customers on this extraordinary journey of luxury beauty.”
A special scent room has been created in the store for fragrance lovers. It has been designed in such a way that fragrances keep floating in the air here. International brands of scents as well as limited-edition collections will also be available here. For the first time in luxury beauty retail, Tira has introduced exclusive in-store skincare services in the Tira Beauty Suite. Tira’s signature treatments include the Signature Glow, Youth Elixir and Aqua Infusion facials, as well as the Augustinus Bader Signature Facial.
Technology has also been used extensively in this flagship store. From virtual try-on to personal beauty space, state-of-the-art technology equipment has been installed here. According to the company, Tira aims to set a new standard in India’s beauty retail landscape, providing a world-class experience that is truly unmatched.
