Why You Should Optimize Your Facebook Posts

You can’t and shouldn’t just post without thinking on Facebook. You should have a strategy for what you’re posting and when you do it.

People who tend to get frustrated with Facebook often have that experience because they haven’t planned ahead. One of the best things you can do, in addition to planning your posts, is to optimize them.

You may or may not be aware that Facebook has an algorithm for what it shows. Just because someone “likes” your page doesn’t mean it’s going to show up in their newsfeed. It has a better chance if it’s a really popular post or if they regularly like or comment on your material.

That’s why it can be really frustrating when you’re first starting out. Luckily, there are things you can do to have a better chance of success with Facebook pages and your posts.

For instance, when you post a photo, post the photo with a description (and link) in the status update. Don’t do it the opposite way– posting the link to pull in the photo. Your message will show up with the photo whenever it’s shared if you do it the first way we described.

Encourage people to regularly contribute. Post about things they’re passionate about so they’ll pay more attention to your page. You want your page to be so interesting they don’t want to miss a day of your posts.

George Takei’s (the Star Trek Actor and director) Facebook page is an example of this and a master class of marketing on Facebook. It is clever because it’s not really a marketing page, but some of the concepts hold true and he does cleverly and subtly market on that page (for things like his Broadway show and even Amazon products). The lesson is to entertain and delight your audience and they’ll share and like your stuff and make you really popular.

Also, there are several pages where you can add a link to your website on Facebook. You can add it to the about page, milestones, descriptions, and more. It’s shocking how many times you might be interested in learning more about a page or a business only to discover that they haven’t really provided any links or descriptions to help me learn more about them. Don’t make the same mistake and waste such a valuable opportunity. Optimize your profile and posts– it will pay off for you in the long run and help you get more traffic.