The trend of returning goods increased: The craze of returning 50% clothes in online shopping increased further in the Kovid period.
Retailers are using modern technology to discourage the growing trend of returning customers when they shop online. The rising cost of returns has compelled them to take such a step. They are providing more technology solutions to the customers in their online purchases so that they can make better selection of items. Such as giving better information of items through body scanning machine, avatar, video, photo.
Up to 50% off clothing trends in return of items purchased online
The trend of returning items purchased online is in all types of items but it is up to 50% in clothing. In the Kovid period, the trend of return has increased with the online shopping of items. Al Gary, Returns Specialist at ZigZag Global, says that now more than 40% of shoppers are looking to return at least one item when ordering an item, which was 30% before Covid. He says that people have become more comfortable about item online shopping in lockdown.
UK’s return to goods trade is projected to increase by 9% by 2025
According to an analyst with Global Data, customers returned products worth Rs 59,618.51 crore in the UK in 2020. It is projected to increase by 9% by 2025. After the end of the Kovid lockdown, especially after the arrival of new trend items in apparel, customers started ordering two product items of a variety and returning one after trying the item. Patrick Item O’Brien of Global Data says that due to rising inflation in the world, customers have become more picky about their purchase of items.
Rising waste from returns, 5% of dresses are not in a condition to be resold
Only 50 to 80% of the returned goods are immediately sellable. 5% of returned dresses are not in resell condition. The rest of the items are sent for blank-process and from there the charity items and bulk items are sent to be sold from online sellers or showrooms. About 15% of the returned electricity goes to waste which has to be disposed of. Brian says that a change in behavior is necessary because returns are generating a lot of waste which is harmful to the environment.
15 million tonnes of carbon emissions every year
Marks & Spencer gives customers the opportunity to input their body height, weight, age, item style preferences, and more. Returning goods is not only affecting their profits badly but it is also harming the environment. Carbon emissions are increasing. Logistics firm Item Uptoro says the transportation of return goods is generating 15 million tonnes of carbon emissions every year. This is equivalent to 3 million crore carbon emissions.
