Local Marketing Ideas To Help Your Business

1.Claim Your Business Listing On Yelp

You may be surprised to find that your customers have probably already posted their reviews and ratings about your business on Yelp. Unless you claim your page, you are limited to how you can respond. You won’t be able to delete a negative comment but you can reach out to the individual who posted it by responding with a polite and helpful response of your own in order to resolve the situation if you can. Always remember that other people will be watching to see how professionally you will handle the situation.

2.Tailor Your Site To Mobile Users

More people now access the Internet via their mobile devices than their desktops, so it is vital that your website looks good and is easy to read on their mobiles and tablets. Most mobile users want easy to find information such as your company address, phone number, prices and opening hours. Make sure that your site is mobile friendly because if it is hard to read on their small screens they will click off and visit your competitors instead.

3.Segment Your Email Subscribers

Email marketing is vital for local businesses and is very effective for generating sales. Always personalize your emails so that they speak directly to your subscribers. This will increase the success rate of your marketing campaigns. Segment your email subscribers into returning customers, new prospects, male, female and so on. This will help you to send targeted emails in order to get maximum impact. As a local business, you want to be sending them relevant promotions, tailor-made for them.

4.Encourage Your Customers to Share Their Experiences

Encourage your customers to share online their experiences with your business.  Allow them to post on your social media platforms and on your website by posting comments, reviews, images, and videos. You want to encourage them to share their positive experiences with others. Today’s shoppers rely heavily on the opinions and reviews of fellow consumers.

5.Use Local Names In Your Subject Headings To Boost Open Rates

To boost your email and blog post open rates use the name of your town and local area. This really does have a significant effect on how many local clients will read your information. The more relevant the area is to your subscribers, the greater the chance they will open your email or read your blog content.