Why You Need to be Using Online Coupons

We sincerely hope you haven’t made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix because you could be making an expensive mistake!

The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. Clearly, the consumer has become more comfortable couponing, and now make searching for coupon deals an integral part of the shopping process.

Not only that, but now that the kinks in offering and redeeming online coupons have been predominantly worked out, there are many more access points than ever before.

Let’s take a look at 7 places it would be smart to consider advertising with coupons.

7 Hot spots to advertise with your coupons

• Valpak – You’ve very likely gotten his one directly in your mailbox. The familiar blue envelope filed with local coupon offers. Valpak has gained the public trust, and are routinely used.
• Red Plum – This company has several different ways of reaching the consumer, using offline direct mail, online offers, and the form in which you’re most likely to have seen them before, as a coupon circular in your Sunday newspaper.
• Groupon – The Big Daddy of online couponing, Groupon has matured and become a trusted online resource for deals.
• Living Social – Another site like Groupon, they specialize in daily deals, yet have tons of offers in many different areas.
• Yelp for Business – Lest you think Yelp is only a place where you’d like to get some reviews and citations on, Yelp for Business offers you the ability to offer coupons to customers who may have just read one of those glowing reviews. Not a bad time to make an offer, wouldn’t you say? Yelp is also a tad less pricey than Groupon or Living Social.
• RetailMeNot – A leader in this space, RetailMeNot is the largest digital coupon site in the U.S. offering over half a million coupons at any given time. While many think this is a venue for only large vendors, there are many small businesses as well.
• Your email newsletter – Make sure that if you have a current email list you are sending offers to them. This form of email advertising is very effective and results in better open rates, higher transactions, and significantly improved customer loyalty.