Meta: Former Tata CLiQ CEO Vikas Purohit now a part of Meta, appointed as Head of Global Business Group.

Social media platform Meta on Monday appointed Vikas Purohit, former CEO of Tata Cliq, as Director of Global Business Group in India. Vikas Purohit will lead the strategy and delivery focused on the country’s leading advertisers and agency partners. Purohit was earlier the CEO of Tata Cliq. Facebook-owned Meta said in a statement that Purohit will report to Arun Srinivas, director and head of Meta’s advertising business in India.

Commenting on Purohit’s new appointment, Srinivas said, “I am thrilled to welcome Vikas as he joins our team as the Meta platform continues to enable businesses, support India’s economic growth and enhance the country’s digital advertising ecosystem.” play a role in building.

Purohit will lead Meta’s work with India’s largest leading advertisers and agency ecosystem. Purohit will play his part in driving the company’s strategic relationships with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India. It will also partner with the media and creative ecosystem to accelerate digital device adoption by the largest advertisers and agencies.