Fresh Marketing Trends That Can Change the Game

The marketing strategies we use today are most likely very different than what we’re going to use in the future. Luckily, this evolution is oftentimes slow-going, but be sure to stay on top of new marketing trends as they present themselves.

• Snapchat is Blowing Up

Most marketers know the importance of social networking giants and video sites like Facebook and YouTube. Of course, these sites were once simply undiscovered corners of the web. This is the case for Snapchat as well, but the site has speedily increased to more than 100 million monthly active users. Combining so many eyes with the perfect prospect of real-time marketing means Snapchat is among the marketing trends to watch.

• Ad Blockers Will Help Make Life Difficult

There once was a time when no one knew how to stop pop-up ads. The good news is, that time has come and gone. These days there are tools which can block ads entirely. This does not mean that the fad of paid ads is over, but you will have to update your marketing strategy to ensure that your content provides real value.

• Mobile Won’t Be Valuable, It Will Be Critical

Those in retail have already accepted that mobile marketing is critical to their strategies, but marketers in other industries have been slower to come around. Well, it’s made or break time for all industries. Nearly 2/3 of Americans now own smartphones, and 10 percent actually access the internet solely on these devices. The future is now, so do not be the one left in the past.

Staying current with all trends is essential when operating a business. Be sure you stay on top by paying attention to the marketing world.