Khadi: ‘Khadi will now be available in denim too’, KVIC CEO Vineet Kumar said – New festive range will be launched from Onam.
Khadi will now also be available in denim designer look. For the first time Khadi has been crafted in denim in association with a designer from the National Institute of Fashion Technology (NIFT). Kanpur’s Swaraj Ashram collaborated with NIFT designers to create exclusive Khadi denim jeans and shirts.
Apart from this, Khadi is also bringing ‘New Festive Range’ for Khadi festivals from Onam, the major festival of Kerala. After Onam, on Rakhi, Navratra, Dussehra, Diwali, Holi etc. traditional Indian costumes depicting the culture and dress of different states will be found in modern colours.
Vineet Kumar, Chief Executive Officer (CEO) of Khadi and Village Industries Commission, said that the designers of NIFT are giving modern color to Indian traditional costumes. Under this, a special new festive range of Khadi is coming from Onam (20 August), the main festival of Kerala. After this, new ranges of Khadi depicting various festivals will keep coming. In this, that festival, tradition, dress, specialty of that state will be shown.
The festive range also includes suits, sarees, kurta-pajama, cotton, silk, pashmina. For this, the designers of different NIFTs of the country are helping. Our aim is to take Khadi to the global level by connecting it with India. There is a special demand for Indian clothes abroad. The same demand will be delivered globally adding Indian tradition. Khadi has to be made a brand not only for India but for the world.
Khadi will bring different range in denim
On the occasion of National Handloom Day, for the first time Swaraj Ashram in Kanpur, Uttar Pradesh has showcased denim jeans and shirts made from Khadi. It looks similar to the denim sold in the market. With the help of NIFT designer, weaver Dhirendra Kumar Dwivedi of Kanpur has prepared these Khadi denim jeans and shirts. Apart from this, Dhirendra has also prepared designer kurta for women from Upkar film fabric with the help of designer.
Dyeing with catechu, ratanjot, annato
Secretary, Ministry of Textiles, Rachna Shah said that for the first time, natural dyed garments have also been showcased at the National Handloom Exhibition. With natural dyes, we can save the environment from harm. Weavers across the country have to be informed about this dye, so that they too can use natural dyes instead of chemicals. For the first time, Tamil Nadu has displayed natural dyes in the exhibition.
Manikandan, a weaver of the Dindigul Gandhigram Khadi Trust, told that he has dyed the sarees and fabrics with natural dyes. Chemical dye causes damage to the earth as well as the body. That is why the Indian traditional dyeing method is being revived. In this, brown color has been prepared from catechu, gray color from ratanjot, yellow and orange color from annatto, pink color etc. from brazilbud.
