Grow Your Email List to Get More Visitors to Your Blog

It’s always on everyone’s mind: the best way to get more visitors to your blog. You might be creating awesome content there that no one’s seeing, and losing money (and your mind) in the process.

With many options for delivering visitors to your pages, it’s very easy to overlook what is likely the best way available: increasing the size and scope of your email subscriber list.

Let’s take a look at a few of the ways you can grow your list of email subscribers, and leverage that for more traffic to your blog.

The mechanics of building a larger subscriber base

There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to ensure that you have in place.

• Don’t forget to put opt-in forms on all your pages
• Try using an exit popup
• Entice subscribers onto your list with a lead magnet
• Run a paid ad campaign to your opt-in pages or lead magnet
• Hold a webinar and ad the signups to your list
• Make videos leading to your offers and lead magnets

Whichever methods you use, the key is to take action immediately and consistently. This isn’t a one-time marketing activity, but a task you should be doing as long as you are in business.

How to leverage your list to your blog

Here is where the magic comes in. Whenever you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.

This presupposes that you’re creating great content that needs to be seen. Though it can take a while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.

Use images, videos, and outright bribes if necessary to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.

The benefits of this type of action are several. You’ll get immediate direct traffic, and over time your posts will rank better organically and you’ll be getting a lot of new incoming back-links to your pages.

To me that sounds pretty good, how about you?