OnePlus will invest Rs 6000 crore in India in the next 3 years, know what is Project Starlight

Chinese smartphone manufacturing company OnePlus plans to invest up to Rs 6,000 crore in its business in India in the next three years. This is the largest investment by a Chinese mobile phone company in the country in recent years. Earlier, OnePlus’s subsidiary Vivo had announced an investment of Rs 7,500 crore in 2019. However, according to publicly available data, the company has invested only Rs 3,500 crore so far. According to IDC, Chinese smartphone brands captured about 72 per cent market share in the September 2024 quarter. Among these, BBK Electronics Group companies – Vivo, Oppo, Realme and OnePlus captured more than 40 per cent of the total share.

Annual investment of Rs 2,000 crore in three years

OnePlus said in a statement on Thursday, “The company plans to invest Rs 2,000 crore annually over the next three years under ‘Project Starlight’ to promote product innovation and improve services in India. It said, “OnePlus on Thursday announced an annual investment of Rs 2,000 crore over the next three years to accelerate innovation in products and services in India. This investment plan has been introduced as a strategic approach to the brand’s future investments in the region, named ‘Project Starlight’. “

Project Starlight

According to the statement, the ‘Project Starlight’ investment focuses on three major areas, creating more durable devices, exceptional customer service and developing India-specific features. OnePlus India Chief Executive Officer (CEO) Robin Liu said, “India remains a top priority for us globally and we continue to strive to earn the trust and affection of our Indian community The investment plan, called Project Starlight, will focus on three key areas – building more durable devices, delivering superior customer service and developing features specifically for India, the company said in a statement.

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