Haldiram: Now American company Pepsico is leading the race to buy the stake – Reports
According to media reports, PepsiCo is leading the race to buy stake in Haldiram Snacks Food. According to the news of the English newspaper Economic Times, the main contenders Temasek and Alpha Wave Global, who were also the later bidders, are moving ahead in talks with the Agarwal family. The proposal to sell 10-15% stake in December 2024 was rejected by the Agarwal family. Now reports say that officials at PepsiCo headquarters in New York have started direct talks with members of the Agarwal family to buy a small stake in recent weeks.
What’s going to happen now-Aggarwal expects a valuation of Rs 85,000-90,000 crore as he is looking to bring in an external investor for the first time.
PepsiCo, the maker of Lay’s chips, kurkure salty snacks and Doritos nacho chips, is facing tough competition in the domestic snacks market. That’s why it is very excited about this deal.
PepsiCo is an American company headquartered in Purchase, New York. The company was founded in 1965 when Pepsi-Cola Company and Frito-Lay, Inc. merged.
PepsiCo is one of the world’s largest food and beverage companies and is known for its popular brands such as Pepsi, Lay’s, Mountain Dew, Gatorade, Quaker Oats, and Tropicana.
Apart from the major Indian snacks players Haldiram, Bikanervala and Balaji, and listed companies Bikaji Foods, Gopal Snacks and Pratap Snacks, the ethnic snacks market is fragmented but filled with regional players. Most of them sell products in large volumes at low prices.
