Amazon Great Indian Festival to begin on October 17, Prime users will get 24 hours early access

Last week, Amazon announced its yearly festive sale, the Great Indian Festival. It will begin on October 17 for everyone while the Prime users will have 24 hours early access starting October 16. For the upcoming event, the retail king has partnered with HDFC Bank to give a 10% instant discount on purchase with Debit or Credit cards. No-Cost EMI option will also be available on Credit and Debit cards. Besides that, this time around Amazon will also give exclusive exchange offers, and allow customers to receive daily shopping rewards worth Rs 500 using Amazon Pay UPI.

During the Great Indian Festive Sale, this year numerous Small & Medium Businesses (SMBs) will list unique selection to customers helping them reestablish and boost their business in challenging times. Thousands of registered Amazon sellers under various programs such as Local Shops, Amazon Saheli, Amazon Karigar, and Amazon Launchpad will offer products that could be purchased by customers across the country.

“This year’s Great Indian Festival is an opportunity for our sellers and partners to reach millions of customers across the country. Our sellers are excited and expect this to help them in accelerating their business. For our customers, our aim is to help them find everything they need during the festive season and deliver it safely to them”, said Manish Tiwary, Vice President, Amazon India.

According to the latest survey of Nielsen, about 85% of SMBs sellers on Amazon.in are looking forward to attracting new customers and see an increase in sales. More than 74 percent of sellers are expecting recovery of business and 78 percent are confident about an increase in product visibility.

During the Great Indian Festival Sale, more than 900 new products to be launched by top brands such as OnePlus, Sony, Apple, Samsung, Sennheiser, JBL, LG, Boat, Dabur, IFB, Spykar, Titan, Hisense, Maz Fashion, Panasonic, BIBA, Eureka Forbes, Bigmuscles, Woscher, Lakme, Cosmic Byte, Realme, Westland, Maggie, Tide, Microsoft Xbox, Sanyo, Harper, Xiaomi, Honor, OPPO, GoPro, Bosch, Levi’s, Amazfit, Peter England, Amazon Basics, River, Pan Macmillan, URBN, Bikeblazer, Biotique, Carmate, and more. Amazon will also launch some of its new products including Amazon Echo, Amazon Echo Dot, Echo Dot with Clock, Fire TV Stick Lite with Alexa Voice Remote Lite, and the Fire TV Stick.

On commercial products like laptops, networking devices, printers, deep freezes, office electronics, disinfecting devices, vacuum cleaners, mixer grinders, Amazon is going to offer huge discounts, unique deals, cheap festive price offers, rewards, cashbacks and more. These products will belong to top brands such as Canon, GBC, Casio, Lenovo, Eureka Forbes, STok, Godrej, etc.

Customers will receive a wide range of lower finance options from no-cost EMIA on Credit & Debit cards and Bajaj FinServ, 10% direct bank discount on HDFC Debit & Credit cards and EMI transfers, exchange offers, attractive offers on other leading Credit/Debit cards and more. Using Amazon Pay UPI consumers can get daily shopping rewards worth Rs 500. During the Amazon Great Indian Festival event, customers can send gifts and increase budget with Amazon Pay Later and Amazon Pay ICICI bank Credit card.

Amazon recently improved its delivery infrastructure deploying nearly 200 delivery stations and partnered with tens of thousands of delivery services to ensure safe and reliable deliveries in the wake of the Covid-19 pandemic.